Two new reports by independent market analyst Datamonitor show consumers’ desire to improve personal appearance is on the rise. Datamonitor expects spending on cosmetic surgery in Europe and the U.S. combined to top US$28 billion by 2011. However, the fastest growing area of cosmetic surgery has been minimally invasive procedures, such as botox injections, which have soared over the last decade. Furthermore, whilst the added convenience and cheaper cost of minimally invasive procedures have c...